By Apollo SCS Ltd

Apollo, a transatlantic submarine cable system, and Equinix, Inc. (Nasdaq: EQIX), a provider of global data centre services, today announced that Apollo has opened a new Point of Presence (PoP) in Equinix’s LD4 London Slough International Business Exchange™ (IBX®) data centre. This new PoP in LD4 provides Apollo’s customers with resilient, intercontinental access between the UK and major cities in the USA.  By locating outside central London, Apollo is offering its customers an alternative, low latency route, by-passing major congestion points within central London. 

Apollo’s submarine cable system connects the world’s leading telecommunication and internet companies to the USA, with Apollo North connecting from the UK and Apollo South connecting from France. Apollo chose to extend its cable system into LD4 to meet increasing customer demand for reliable, linear wavelengths between London and the USA.  By hosting a PoP in LD4, Apollo will enable its customers to bypass central London, linking directly to its UK landing station in Cornwall. This will improve the resilience and speed of connection, providing an alternative access point between London and the USA in substantially less than 70 milliseconds.

“We are delighted to be associated with Equinix, the world’s leading data centre services provider,” said Richard Elliott, managing director of Apollo. “Directly connecting to LD4 will offer our customers diversity from other London networks and meet the growing requirements of our customer base. By investing in this new PoP, we have enhanced our network in a way that cuts latency, increases diversity and ensures optimum resilience.”

“As one of the main transatlantic cable providers to the USA, we are excited to be working with Apollo to provide its customers with a first class network architecture,” added Russell Poole, Equinix’s General Manager in the UK. “With a direct access cable into our LD4 data centre, Apollo can offer a reliable alternative to connecting through central London and provide its customers with the consistent low latency that they need.”

About Apollo

Apollo-SCS ( is a UK based company which owns, operates and markets the Apollo Submarine Cable System. The Apollo submarine cable system is the most recently installed, fibre optic network running from UK to US and France to US offering City to City LAN PHY services. The Apollo system is flexible, with high resilience and reliability, the system has an ultimate capacity in excess of 8Tbit/s.  Designed and implemented as two diverse transatlantic legs, Apollo provides direct connections between the US and France and the UK and the US.

Apollo SCS Ltd is majority owned by Cable & Wireless.

About Equinix

Equinix, Inc. (Nasdaq: EQIX) provides global data center services that ensure the vitality of the information-driven world.  Global enterprises, content and financial companies, and network service providers rely upon Equinix’s insight and expertise to protect and connect their most valued information assets.  Equinix operates 45 International Business Exchange™ (IBX®) data centers across 18 markets in North America, Europe and Asia-Pacific.