By Cayman Compass

Digicel has acquired majority ownership and control of St. Lucia-based International Media Content Ltd., parent company of regional sports broadcaster, SportsMax, and North American broadcaster CEEN-TV.

The deal is one of several recent cable TV and broadband acquisitions that aim to transform Digicel from a pure mobile company to a complete communications provider. 

This deal will provide Digicel with a wholly-owned submarine fiber optic cable network providing capacity from Trinidad connecting 12 countries to Puerto Rico with onwards connectivity to the United States. In total, Digicel has secured access to a network of 15 submarine segments with a reach of some 3,100km (about 1,900 miles) across the Caribbean region. It will also give Digicel have extensive onwards capacity connecting to the United States, Europe and Asia, the company said.

According to Digicel’s group CEO, the company is investing heavily in cable TV, content and fiber across the markets to ensure it is positioned for more data-intensive customer multimedia demands on multiple platforms.

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