By SubTel Forum

Leading back-office processing firm Sparsh BPO has decided to service its overseas telecom and BFSI clientele in the Middle East markets from its upcoming contact centre in Assam. Sparsh is a 100% BPO subsidiary of Intelenet Global Services according to an Economic Times article.  State-owned BSNL will be Sparsh’s principal client in the early months, but the wholly-owned subsidiary of Intelenet Global Services is looking to tap into the wealth of English-speaking BPO talent in the Northeast to cater to global clients in the telecom and banking, financial services & insurance verticals across the Middle East.  The developments come at a time when the telecom department is weighing options to link up Assam with the Sea-Me-We-4 (South East Asia-Middle East, Western Europe 4) submarine-cable system that has a landing station at Cox Bazaar, Bangladesh, some 450 kms from Guwahati.

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