FLAG GCX Rebrand to Support Subsea Fibre Solutions

By Amber Jackson, DateCentre Magazine
April 2, 2025

Global Cloud Exchange (GCX) has today announced its rebrand to FLAG.

This rebrand enables one of the largest privately owned global subsea fibre platforms to focus on expansion and innovation. It is eager to achieve this through strategic partnerships and investments.

FLAG is now looking to maintain its growth, whilst also continuing to offer connectivity solutions to address global demand.

“FLAG represents our renewed commitment to global connectivity,” says Carl Grivner, CEO of FLAG. “Working closely with our clients, we are constantly upgrading and expanding our network to stay at the forefront of technological developments and meet evolving market demands.”

About FLAG, a subsea fibre leader

FLAG provides end-to-end, high-speed digital connectivity solutions. These include flexible leased capacity, dark fibre and Layer 2 & 3 services for hyperscalers, telecom carriers, OTT content providers, new media providers and enterprises.

These organisations are supported via an interconnected platform of seven subsea and six terrestrial cable systems. As a result, FLAG is able to serve clients in more than 180 countries, whilst operating a diverse global network across key routes and powering the global telecommunications backbone with its infrastructure across Asia, the Middle East, Europe and the US.

Its network ensures route redundancy and diversity for mission-critical dataflows, providing reliable connectivity and neutrality in hard-to-access regions.

In order to bolster its network capabilities and address growing demand for data processing and storage, FLAG also provides modular data centres. These are designed to offer scalable and resilient solutions for high-performance computing (HPC) deployments, from the network edge to cable landing stations worldwide.

Carl adds: “This ensures our clients receive the most advanced connectivity solutions, enabling them to scale, secure and optimise their data in an increasingly interconnected world.”

Advancing digital solutions

With the rebrand, FLAG is eager to focus on its strategic priorities. These include pursuing its long-term goals and prioritising investments across more geographies through subsea, edge data centres and cable landing stations.

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