Press Release

This is the fourth in a series of eShots that will provide further detail as the programme is confirmed. This introduces the two Keynote Speakers who will introduce respectively the Tuesday and Wednesday of our event.

Dr. Eesa Bastaki is President of the University of Dubai and former CEO of the ICT Fund where he actively led the effort to create an eco-system in the UAE ICT industry, by encouraging entrepreneurship, funding R&D projects and University scholarships and implementing ICT initiatives at the school level.

Dr. Bastaki’s current professional activities include Chairman of the Technical Committee for the Emirates Energy Awards, Chairman of the Board of the Emirates Science Club, and Member of the Board of the Cultural & Science Association.

Dr Bastaki will speak on the UAE initiative to create Smart Cities by the deployment of Smart systems in the Information, Electronics and Communications Technology (IECT) sector. This sector is growing so rapidly that it is difficult to keep up with the speed of its advancements. Three main trends are seen: • Embedded intelligence through electronic devices • Improved connectivity through resilient communication systems • From person-to-person to machine-to machine

These three trends will lead to Ubiquitous Internet of Things in all services and transactions. In parallel, UAE has worked in knowledge creation to assure the sustainability of the dynamic economy.

  Gerd Leonhard is a widely-known and top-rated futurist, with over 1500 engagements in the past 15 years and a combined audience of over 1 million people. Gerd focuses on near-future, ‘nowist’ observations and actionable foresights in the sectors of humanity, society, business, media, technology and communications.


Gerd is considered a leading voice on a wide range of topics including digital transformation and the discovery of digitally native business models, the opportunities and challenges of an exponential society, a sustainable business and cultural ecology, social media and communications, TV / film, radio and broadcasting futures, mobile content and commerce, innovation, leadership and entrepreneurship, ‘hard-future’ consumer trends, human-machine futures and AI, the IoT, big data and automation, next-generation advertising, marketing and branding, as well as sustainability and related ‘green future’ topics.

At SubOptic 2016 we invite him to predict the next 5 years in technology and innovation, explain his expectations for the future of the internet and discuss how the disruptive technological changes we are already witnessing will impact the world of work.

Register now to get the Early Bird Rate which will be available until Jan 31st, 2016 from our website at: